VIDEO: Vintage VHS treatement for this new X-Men Apocalypse ad

This viral ad for X-Men: Apocalypse is an inspired piece of marketing. It appears as a warped VHS recording of "In the Footsteps Of..." a fictional supernatural TV documentary program, in the style of real ones like In Search Of--which I used to watch with rapt elation/horror/wonder as a kid. Heck, they even got George Takei as a stand-in narrator, a la Leonard Nimoy.

This one gives a glimpse to the background of the new film's main big-bad, Apocalypse himself, En Sabah Nur. 



Advertising can be a lot of fun, when cleverly done!

TRAILER: Latest X-Men Apocalypse trailer is a lightning bolt of fun!

Seriously, 14-year-old me is name-checking every X-men character in every X-comic he ever read and liking what he sees.

TRAILER: The end is nigh! First X-Men: Apocalypse preview is here!

The first trailer for the latest part of the rebooted X-men saga is upon us! Seems to give us a good idea of the mood and general storyline (run for your lives!). The cast looks to be the biggest since the X-Men: The Last Stand. Here's a look at the end of the world:



X-Men: Apocalypse opens on May 27, 2016--nearly 10 years to the day that Last Stand debuted.

UPDATE: Check out the new poster just released for the film:

Top image courtesy: Entertainment Weekly