Tuesday, April 19, 2016

VIDEO: Vintage VHS treatement for this new X-Men Apocalypse ad

This viral ad for X-Men: Apocalypse is an inspired piece of marketing. It appears as a warped VHS recording of "In the Footsteps Of..." a fictional supernatural TV documentary program, in the style of real ones like In Search Of--which I used to watch with rapt elation/horror/wonder as a kid. Heck, they even got George Takei as a stand-in narrator, a la Leonard Nimoy.

This one gives a glimpse to the background of the new film's main big-bad, Apocalypse himself, En Sabah Nur. 

Advertising can be a lot of fun, when cleverly done!

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